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Office of the Vice President Will Sponsor International Seminar on Digital Communication

Santo Domingo, June 13, 2018 – In the age of the digital revolution, organizations need innovative ideas and strategies to bring their messages to various sectors.  It is within this context that the Office of the Vice President will sponsor an International Seminar on Digital Communication with the participation of experts from Latin America and Europe.  The invited experts will present the latest tendencies provided by mass media outlets for the use of government, political institutions and the business sector.

The seminar is part of the initiatives carried out by the country’s Vice President, Dr. Margarita Cedeño, to promote technology as an inclusive, social and citizen empowerment tool.

The event will be held on Thursday, June 21, at the Garden Tent of the El Embajador Hotel in Santo Domingo.  The seminar will feature experts that will help participants understand how society relates to technology, its use and the introduction of new tools that are contributing to profound structural and revolutionary changes in the world of communication.  Also, understand how these technological advances relate, mobilize and govern populations.

 During the seminar participants will receive instructions on the application of digital communication with tools that will help in the generation of content, carry out a more accurate segmentation of the population and a profound analysis of the impact social media outlets on society.  At the same time, the seminar will highlight how Facebook may be used as an advertising platform, as well as the opportunities provided by Twitter and Instagram for positive communication generated by public and private organizations.

Agenda and Participating Experts

Antoni Gutiérrez-Rubí, a Spanish communications and political advisor, will discuss “Technopolitics: The Democracy of Active Citizens.”  At the same time, political scientist and political campaign expert Xavier Peytibi will be in charge of discussing “Connected Communications: On-Offline,” and Marc Elena, a specialist in electoral marketing, will speak on “The Power of Facebook: How to Reach Citizens through Advertising.”

Other participants will include from Argentina, content and digital strategist for the Mauricio Macri Administration; and Julián Gallo, who will discuss the growing importance of audiovisual communication with a special presentation on “From Loudspeakers to Live Instagram: The Unending Changes in Institutional Communication.”

From the Dominican Republic, Claudia Chez Abreu – an expert on digital technologies – will discuss “How to Communicate Through Twitter” and Relisabel García, journalist and communications advisor, is scheduled to speak on “Something on Instagram and on All of Us.”

Natalie Ruiz, Director of the Vice President’s Digital Cabinet; Raúl Báez, a partner of the Engage company and an expert on social media outlets; and José Martín Morillo, Director of the School of Marketing of Unibe University, will head a panel discussion on “Social Media as a Tool for Institutional Communication.”

Frank Olivares, the Executive Director of the Office of the Vice President, will deliver the event’s opening remarks.

Aside from the lectures, participants will also have the opportunity to attend two special panels moderated by Antoni Gutiérrez-Rubí where pertinent information will be provided on two specific cases that benefited from digital communication.  One of the panels will center on government-oriented communication, with a dialogue with Vice President Margarita Cedeño, while the other will concentrate on the private sector, with the participation of Mite Nishio, Internet pioneer in the Dominican Republic.

For more information on the Seminar, please visit:







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