{"id":2499,"date":"2008-10-02T00:00:00","date_gmt":"2008-10-02T04:00:00","guid":{"rendered":"http:\/\/www.dominicana-online.org\/?p=2499"},"modified":"2008-10-03T06:55:45","modified_gmt":"2008-10-03T02:55:45","slug":"noti1141","status":"publish","type":"post","link":"https:\/\/www.dominicanaonline.org\/en\/noti1141\/","title":{"rendered":"New Tourism Strategy Oriented Toward US Hispanic Market and Potential Investors"},"content":{"rendered":"



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New Tourism Strategy Oriented Toward US Hispanic Market and Potential Investors <\/STRONG>
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T<\/SPAN>he Dominican Republic will capitalize on its close proximity to the United States and the economic crisis gripping that nation. Dominican Tourism Minister Francisco Javier Garc\u00eda announced the adoption of innovative strategies oriented toward the US Hispanic niche. <\/P>
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\u201cWe are now going to target a section of the United States public that we haven\u2019t worked with much in that past and which is one of the most important ethnic groups in that it shares the same identity as our own,\u201d <\/P>
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As such the Minister announced that he will meet on Thursday evening with the Council for Tourism Promotion (Confotur) with the idea of hearing about and approving important investment projects which, all together, total in excess of $3.4 billion dollars in the tourism areas of Altagracia, La Romana, Juan Dolio, Saman\u00e1 and Puerto Plata.
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\u201cWe are now going to target a section of the United States public that we haven\u2019t worked with much in that past and which is one of the most important ethnic groups in that it shares the same identity as our own,\u201d explained the Minister to the morning newspaper Hoy Mismo in an interview with C\u00e9sar Medina, Miguel Franjul and Oscar Medina.
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Garc\u00eda pointed out that currently Hispanics in the US represent 14% of the total population, \u201cwhich means there are 42 million Hispanics with whom we should be working,\u201d as a segment of the market.
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The DR currently captures approximately 4% of the 27 million Americans who travel, but, \u201cof this number, 39.5% travel from New York and of those we attract 16%\u201d he said, adding that 11% of those who travel from Miami.
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\u201cThe moment has arrived,\u201d for all sectors linked to this vital economic sector, \u201cto promote and invest in tourism within the framework of the Strategic Tourism Promotion Plan of the Dominican Republic.\u201d
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Garc\u00eda added that in order to guarantee sustainable growth from this sector, it is essential to diversity tourism offerings and to make \u201cspecific investments in the infrastructure of the tourism zones such as Juan Dolio, Punta Cana, B\u00e1varo and Saman\u00e1-Las Terrenas and to maintain continuity in the construction work already underway in Puerto Plata and other regions.
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He affirmed that despite the crisis in the international market, mainly in the area of fuel, tourism continues to grow and consolidate. <\/P>
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\u201cThe moment has arrived,\u201d for all sectors linked to this vital economic sector, \u201cto promote and invest in tourism within the framework of the Strategic Tourism Promotion Plan of the Dominican Republic.\u201d<\/P>
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He announced that, along these lines, important investment projects totaling more than $3.4 billion dollars will be announced on Thursday, to be approved in a meeting with the Council for Tourism Promotion (Confotur).
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These investments are mostly in foreign capital and imply an additional 14,000 hotel rooms and the generation of some 15,000 new jobs.
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These new projects will be undertaken in La Altagracia, La Romana, Juan Dolio, Saman\u00e1 and Puerto Plata.
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Another demonstration of the local tourism boom is that American Airlines is reestablishing flights from the United States that had been suspended.
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\u201cIn France, we\u2019ve managed to incorporate new flights from Paris to the Dominican Republic. In Russian, we\u2019ve gone from 2 flights per week to 4 beginning in November then up to 5 in December and by March there will be 6 weekly flights, one of which will fly directly to Puerto Plata for the first time,\u201d he said referring to his recent visits to those countries.
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He stressed the significant increase in tourism from large markets such as France, Spain, England, Germany and Italy as well as Mexico, Canada and the United States, \u201cwhich means that our growth perspectives are satisfying.\u201d
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He cited Russia, an emerging market from where 84% more tourists, as compared to last year, visited the DR. He mentioned Chile and Argentina as countries where visitors to the DR grew by 44% and 33% respectively. <\/P><\/TD>
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Date of Publication: October 03, 2008 <\/TD><\/TR><\/TBODY><\/TABLE><\/p>","protected":false},"excerpt":{"rendered":"

New Tourism Strategy Oriented Toward US Hispanic Market and Potential Investors The Dominican Republic will capitalize on its close proximity to the United States and the economic crisis gripping that nation. Dominican Tourism Minister Francisco Javier Garc\u00eda announced the adoption of innovative strategies oriented toward the US Hispanic niche. \u201cWe are now going to target … Continue reading “New Tourism Strategy Oriented Toward US Hispanic Market and Potential Investors”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2499","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/posts\/2499"}],"collection":[{"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/comments?post=2499"}],"version-history":[{"count":0,"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/posts\/2499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/media?parent=2499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/categories?post=2499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dominicanaonline.org\/en\/wp-json\/wp\/v2\/tags?post=2499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}