{"id":11395,"date":"2018-09-03T10:01:40","date_gmt":"2018-09-03T10:01:40","guid":{"rendered":"https:\/\/www.dominicanaonline.org\/?p=11395"},"modified":"2018-09-05T03:41:38","modified_gmt":"2018-09-05T03:41:38","slug":"la-direccion-general-de-cine-miami-ad-school-punta-cana-y-el-instituto-global-de-multimedia-invitan-a-participar-del-workshop-entertainment-marketing","status":"publish","type":"post","link":"https:\/\/www.dominicanaonline.org\/en\/la-direccion-general-de-cine-miami-ad-school-punta-cana-y-el-instituto-global-de-multimedia-invitan-a-participar-del-workshop-entertainment-marketing\/","title":{"rendered":"The National Film Directorate, the Miami Ad School Punta Cana and the Global Multimedia Institute Announce Upcoming “Entertainment Marketing” Workshop"},"content":{"rendered":"

Santo Domingo, September 3, 2018 \u2013 The National Film Directorate (DGCINE)<\/strong>, through its Training and Formation Department, the Miami Ad School Punta Cana<\/strong>\u00a0and the Global Multimedia Institute (IGM) <\/strong>invite the general public to participate, free of charge, in the Entertainment Marketing Workshop<\/em><\/strong> that will take place on September 18-19 at the Global Democracy and Development Foundation (FUNGLODE) in Santo Domingo.<\/strong><\/p>\n

The 16-hour workshop will take place from 9:00 a.m. to 6:00 p.m<\/strong>. The\u00a0 main speaker will be Professor Luis Miranda<\/strong>, with more than 15 years\u2019 experience in Brand Strategy & Innovation <\/em>in global scenarios.<\/p>\n

“Our expectation is to bring together a talented group of individuals whose goal is to participate in an inspirational session where participants will debate and learn from real-life experiences that will help them improve their particular productions and the Dominican movie industry in general,\u201d explained Luis Miranda.<\/p>\n

Jos\u00e9-Guillermo D\u00edaz<\/strong>,\u00a0director of the Miami Ad School Punta Cana<\/strong>, also stated that \u201c\u2026we hope this workshop contributes to the growth of the Dominican movie industry through the synergy created by a good cinema production and a creative communications strategy.\u201d<\/p>\n

During the Entertainment Marketing<\/em><\/strong> Workshop <\/em>participants will be able to analyze some of the best strategies and examples used by Hollywood<\/strong>\u00a0and\u00a0Netflix<\/strong>.\u00a0 They will also learn how to apply Modern Brand Building<\/em>\u00a0and the creative strategies needed to promote films, a TV series and documentaries.<\/p>\n

The agenda will also include the following \u00edtems:<\/p>\n